Terms & conditions

Last Updated: 7 November 2025

PLEASE READ THESE TERMS AND CONDITIONS OF USE CAREFULLY. BY ACCESSING OR USING THIS WEBSITE, YOU AGREE TO BE BOUND BY THE TERMS AND CONDITIONS DESCRIBED HEREIN AND BY ALL TERMS, POLICIES AND GUIDELINES INCORPORATED BY REFERENCE. IF YOU DO NOT AGREE TO ALL OF THESE TERMS, DO NOT USE THIS WEBSITE.

These terms and conditions of use (the Agreement) apply to your use of this website and the content contained therein (the TA Asset Hub), and do not alter in any way the terms or conditions of any other agreement you may have with TA. If you are using the TA Asset Hub on behalf of any entity, you represent and warrant that you are authorised to accept this Agreement on such entity's behalf, and that such entity agrees to indemnify TA for violations of the Agreement.

Agreement between TOURISM AUSTRALIA (ABN 996 575 487 12) of Level 28, 180 George Street, Sydney, New South Wales 2000 Australia (TA) and the party seeking permission to use TA Assets from the TA Asset Hub (the User)

RECITALS

A. TA is the owner of the TA Assets. If TA is not the owner, then TA has procured appropriate permissions to make the TA Assets available on the TA Asset Hub.

B. The TA Assets are provided to the User solely for the purpose of positively promoting tourism to Australia, unless otherwise agreed in writing by TA.

C. TA agrees that the User can use the TA Assets, subject to the terms and conditions set out in this Agreement.

Agreed Terms

1. Definitions and Interpretation

1.1 In this Agreement unless the context otherwise requires:

User Registration and/or User’s Registration means the information submitted by the User enabling the User to gain entry into the TA Asset Hub;

User Request and/or User’s Request means all the information received by TA, from the User, requesting use of TA Assets selected by the User, including the information contained in the User’s Registration or via a hardcopy ‘Visual Assets User’s Request’ form if supplied by TA to the User;

Indigenous Talent means people of Australian Aboriginal or Torres Strait Islander descent featured in TA Assets;

Intellectual Property means all copyright and all rights in relation to registered and unregistered trade marks, registered designs, and all other rights resulting from intellectual activity or artistic fields;

Moral Rights means moral rights as described in Part IX of the Copyright Act 1968 and any analogous rights arising under statute that exist, or may come to exist, anywhere in the world;

Performer means someone involved in a live performance, which includes: Performance of a dramatic work; performance of a musical work; the reading, recitation or delivery of a literary work; performance of a dance; performance of a circus act or a variety act or any similar presentation or show; or performance of an expression of folklore - this could include an Indigenous cultural expression such as dance, a story or ceremony.

TA Brand Guidelines means the guidelines set out in and available from the TA Asset Hub;

TA Asset Hub means the web-based interface that contains the TA Assets;

TA Assets means still and moving imagery, audio and maps available from the TA Asset Hub and/ or via hardcopy from time to time if approved by a TA staff member;

1.2 In this Agreement unless the context otherwise requires:

(a) a capitalised term has the meaning given to that term in the Schedule or as defined in this Agreement, as the case may be;

(b) clause and subclause headings are for reference purposes only;

(d) where a word or phrase is defined its other grammatical forms have a corresponding meaning;

(e) references to statutes include all statutes amending, consolidating or replacing such statutes;

(f) $ means the lawful currency of Australia;

(g) any reference to a party to this document includes its successors and permitted assigns; and

(h) the use of the word "includes" or "including" is not to be taken as limiting the meaning of the words preceding it.

(i) an expression importing a natural person includes a company, partnership, joint venture, association, corporation or other body corporate; and

(j) a reference to a Law includes a constitutional provision, treaty, decree, convention, statute, regulation, ordinance, by-law judgment, rule of common law or equity or a rule of an applicable stock exchange and is a reference to that Law as amended, consolidated or replaced.

1.3 This Agreement is not to be interpreted against the interests of a party merely because that party proposed this Agreement or some provision in it or because that party relies on a provision of this Agreement to protect itself.

1.4 A term or expression starting with a capital letter:

(a) which is defined in this Agreement, has the meaning given to it in this Agreement;

(b) which is defined in the A New Tax System (Goods and Services Tax) Act 1999 (Cth) but is not defined in this Agreement, has the same meaning as given to it in that act; and

(c) which is defined in Tourism Australia Act 2004 (Cth) but is not defined in this Agreement, has the same meaning as given to it in that act.

2. Term of Agreement

2.1 This Agreement commences in the event of acceptance by TA of the User’s Registration.

2.2 For the purposes of clause 2.1, if TA accepts (TA may accept or reject in its sole discretion) TA will communicate its acceptance of the User’s Registration via the Asset Hub and any subsequent User Requests will be accepted or denied by sending an electronic mail to the User, at the User’s electronic mail address, as provided by the User in the User’s Registration.

2.3 By submitting a User Registration, you consent to receive email updates from the TA Asset Hub.

3. Grant under this Agreement

3.1 TA grants to the User a non-exclusive, non-transferable, revocable licence to use the TA Assets outlined in the User’s Request, for the primary purpose of positively promoting tourism to Australia, or for any other purpose approved by TA in its sole discretion, in accordance with this Agreement.

3.2 Should the User wish to use the TA Assets again, for the same or a different purpose, the User must submit a new User Request.

4. Limitations on Grant of Licence

4.1 The licence granted to the User under clause 3 is subject to the User ensuring that:

(a) the TA Assets are used solely for the purpose specified in the User’s Request.

(b) The TA Assets may not be used for a purpose other than the specified purpose without TA’s prior written consent.

(d) its employees, agents and contractors do not use the TA Assets in a manner inconsistent with the purposes set out in the User’s Request;

(e) it does not modify or alter the TA Assets in any way;

(f) it does not distribute the TA Assets to third parties;

(g) it does not reproduce, loan, sell or licence the TA Assets or use the TA Assets to produce materials for sale without TA’s the prior written consent;

(h) if the User's Request is granted automatic approval by TA, TA grants to the User a non-exclusive, non-transferable, revocable licence to use the TA Assets outlined in the User’s Request, for the sole purpose of positively promoting tourism to Australia, in accordance with the terms and conditions of this Agreement; and

(i) it maintains at all times, in TA’s view, a reputation of high standing, within the tourism industry and other related industries.

4.2 The User acknowledges and agrees that except for the licence granted in this Agreement, the User has no right, title or interest in any of the TA Assets. All rights not expressly granted in this Agreement are reserved by TA.

5. User’s Registration Data and Account Security

5.1 The User agrees to:

(a) provide accurate, current and complete information as may be prompted by any forms on the TA Asset Hub (the User’s Registration and the User’s Request);

(b) maintain and promptly update the User’s Registration, and any other information the User provides to TA, to keep it accurate, current and complete;

(c) maintain the security of the User’s password and identification, this means their username and password to the TA Asset Hub is individual and protected (i.e. every User must have their own username and password, regardless of whether they work for the same company) and these details must not be disclosed to any other party under any circumstances;

(d) notify TA immediately of any unauthorised use of the User’s account or other breach of security;

(e) accept all responsibility for any and all activities that occur under the User’s account; and

(f) accept all risks of unauthorised access to the User’s Registration and any other information the User has provided to TA.

6. User’s Acknowledgement

6.1 The User acknowledges that:

(a) an approval of the User Registration does not constitute permission in any way to deal with or obtain any of the TA Assets;

(b) TA may in its absolute discretion, and without notice, decide whether to accept or reject the User’s Registration and/or the User’s Request;

(c) TA may in its absolute discretion, and without notice, instruct the User to permanently remove TA Assets from the User’s material;

(d) TA may in its absolute discretion, and without notice, deregister a User from the TA Asset Hub; and

(e) TA does not make any representation or warranty with respect to the use of names, likenesses, trademarks, logos, uniforms, buildings, signs, registered or copyrighted designs, or works of art depicted in the TA Assets. The User is responsible for ensuring that all necessary rights, consents, licenses or permissions that may be required are obtained prior to publication, reproduction or other use of the TA Assets.

7. Users Warranty

7.1 The User warrants that:

(a) the information provided to TA contained in the User’s Registration is accurate at the date the User’s Registration was submitted;

(b) in the event that any of the information contained in the User’s Registration changes from that provided to TA, the User will notify TA within 7 days of becoming aware of such a change; and

(c) in the event that any of the information contained in the User’s Request changes from that provided to TA, the User will notify TA within 7 days of becoming aware of such a change.

8. Conditions of use of the TA Assets

Presentation and Incorporation Requirements

8.1 The User may, if necessary, crop TA Assets

8.2 The User must ensure, where it incorporates into any artwork or other material the TA Assets, that:

(a) the final artwork and other material is of a professional standard;

(b) the TA Assets are not demeaned or disparaged in any way by its incorporation; and

TA Attribution Requirements

8.3 The User, when using or presenting TA Assets in any medium, must attribute the photographer, TA, the copyright owner (as the source and owner of the Images), location and include any mandatory credits and copyright notices (if applicable) in a reasonably prominent location and, in the case of online executions. a link to the internet address: https://australia.com.

8.4 If the TA Image includes a Performer and the information is provided on the TA Asset Hub, the User, when using or presenting the TA Image in any medium, must attribute the performer accordingly, by providing in a reasonably prominent location:

(a) the name of the Performer;

(b) the name of the performance and/or event they are performing at;

(d) if the Performer is Indigenous, the language group or community the Performer is representing.

TA Captioning and Context Requirements

8.5 The User must at all times, when using or presenting the TA Assets in any medium ensure:

(a) TA Assets are captioned appropriately, and where a full caption is not possible, the region must be indicated; and

(b) TA Assets are used in relevant context i.e. imagery is appropriate and relevant to the body of text where it is placed. For example, an image of the New South Wales coast cannot be used to promote a tour or attraction located in Victoria, likewise any indigenous talent or artwork must be used to promote Australia, and where possible, the particular region of Australia it relates to.

Verification of Use of TA Assets

8.6 Where TA Assets are used in a publication, if requested by TA, the User must forward a copy of the publication either electronically or in hard copy to TA within 5 business days of the TA request.

8.7 Where TA Assets are used in a website, if requested by TA, the User must notify TA of the uniform resource locator (URL) of that website within 5 business days of the TA request.

9. Use of Specific TA Assets

Uluru-Kata Tjuta National Park

9.1 Still and moving imagery of Uluru-Kata Tjuta National Park requires a permit for usage.

9.2 The User is responsible for ensuring that all necessary rights, consents, licenses or permissions that may be required are obtained prior to publication, reproduction or other use of any TA Assets featuring Uluru-Kata Tjuta National Park.

9.3 The Permit application package can be obtained from the Uluru-Kata Tjuta National Park website: https://www.environment.gov.au/parks/permits/index.html.

9.4 For any queries or further information please contact the Uluru-Kata Tjuta National Park Senior Media Officer:

Senior Media Officer

Uluru-Kata Tjuta National Park

PO Box 119

Yulara NT 0872

Australia

Phone +61 8 8956 1113

Fax +61 8 8956 2360

Email: uluru.media@environment.gov.au

Indigenous Talent

9.5 TA Assets may feature people of Australian Aboriginal or Torres Strait Islander descent (Indigenous Talent). In the event of the Indigenous Talent’s death his or her family can contact Tourism Australia’s Visual Assets unit to arrange removal of the Indigenous Talent’s image from TA Assets. This means that TA may in its absolute discretion, and without notice, instruct the User to permanently remove any TA Assets featuring the Indigenous Talent from its material, regardless of whether the material is in electronic or hardcopy format. Please refer to https://www.indigenous.gov.au/stories/cultural-protocols-relating-to-deaths-in-indigenous-communities/ for more information.

10. Electronic Storage

10.1 The User agrees that:

(a) TA Assets must not be duplicated, scanned or electronically retained except as necessary for the purpose specified in the User’s Request;

(b) they may download the TA Assets only onto one computer hard drive or other computer medium and may not make, use or distribute copies of the TA Assets for any purpose other than that specified in the User’s Request;

(c) they may not store the TA Assets on any image storage jukebox, network configuration or similar computer network arrangement;

(d) unless otherwise agreed by TA, the TA Assets must be deleted from all electronic and removable media and any other copies of the TA Assets must be destroyed no more than 60 days from the date on which the TA Assets is downloaded; and

(e) until the User deletes or otherwise destroys all copies of the TA Assets, the User must ensure that any identification number and copyright information included with the TA Assets is retained.

11. Intellectual Property

11.1 This Agreement does not confer on the User, any rights of ownership in the TA Assets.

11.2 All intellectual property rights in the TA Assets, including but not limited to copyright and trademark rights, will remain vested in TA and are unaffected by this Agreement and the User’s licence granted under this Agreement.

12. Indemnity

12.1 The User will indemnify and keep indemnified TA against any loss, costs, expenses, damages and liability of any kind, which TA may sustain or incur, arising directly or indirectly from any claim relating to the use of the TA Assets, made or permitted to be made by the User, or relating to any derivative artwork or other material by or on behalf of the User which incorporates the TA Assets.

13. Disclaimer

13.1 The TA Asset Hub, TA Assets are provided ‘as is’ and TA and its directors, employees, content providers, agents and affiliates exclude, to the fullest extent permitted by applicable law, any warranty, express or implied, including, without limitation, any implied warranties of merchantability, satisfactory quality or fitness for a particular purpose. TA will not be liable for any damages of any kind arising from the use of the TA Asset Hub or its content, or the unavailability of the same, including, but not limited to lost profits, and direct, indirect, incidental, punitive and consequential damages. The functions embodied on or in the content of the TA Asset Hub are not warranted to be uninterrupted or without error. The User, not TA, assumes the entire cost of any necessary servicing, repair or correction due to the User’s use of the TA Asset Hub or the TA Assets.

13.2 TA does not make any representations or warranties that TA Assets obtained from the TA Asset Hub are entirely free from errors in accuracy, correctness or reliability or are free from infection by viruses or anything else that has contaminating or destructive properties.

13.3 TA offers a search feature within the TA Asset Hub. TA explicitly disclaims any responsibility for the content or availability of information contained in the search index or directory. TA also disclaims any responsibility for the completeness or accuracy of any directory or search result.

14. Exclusion of liability

14.1 The User agrees that in no event shall TA be liable for any direct, special, indirect or consequential damages, or any other damages of any kind, including but not limited to loss of use, loss of revenue, loss of profits, loss of production, loss of data, loss of goodwill or credit, loss of reputation or future reputation or publicity, loss or denial of opportunity, or increased or wasted overhead costs whether in an action in contract, tort (including but not limited to negligence) or otherwise arising out of or in any way connected with the use of the TA Asset Hub, the services, the TA Assets, or the materials contained in or accessed through the TA Asset Hub, including without limitation any damages caused by or resulting from reliance by the User on any information obtained from the TA Asset Hub, or that result from mistakes, omissions, interruptions, deletion of files or email, errors, defects, viruses, delays in operation or transmission or any failure of performance, whether or not resulting from acts of God, communications failure, theft, destruction or unauthorised access to TA Asset Hub records, programs or services. In no event shall the aggregate liability of TA, whether in contract, warranty, tort (including negligence, whether active, passive or imputed), product liability, strict liability or other theory, arising out of or relating to the use of the TA Asset Hub exceed any compensation the Users pays, if any, to the TA Asset Hub for access to or use of the TA Assets.

15. Links

Links to the TA Asset Hub

15.1 The User may not use TA Assets or other proprietary graphic of the TA Asset Hub to link to the TA Asset Hub without the express written permission of TA. Further, the User may not frame any TA Assets or other proprietary information, including the TA Asset Hub content, without TA's express written consent.

Links within the TA Asset Hub

15.2 TA makes no claim or representation regarding, and accepts no responsibility for, directly or indirectly, the quality, content, nature or reliability of third-party websites accessible by hyperlink from the TA Asset Hub, or websites linking to the TA Asset Hub. Such sites are not under the control of TA and TA is not responsible for the contents of any linked site or any link contained in a linked site, or any review, changes or updates to such sites. TA provides these links to the User only as a convenience, and the inclusion of any link does not imply affiliation, endorsement or adoption by TA of any site or any information contained therein. When the User leaves the TA Asset Hub, the User should be aware that TA’s terms and policies no longer govern. The User should review the applicable terms and policies, including privacy and data gathering practices, of any site to which the User navigates from the TA Asset Hub.

15.3 The User’s participation, correspondence or business dealings with any third party found on or through the TA Asset Hub, regarding the payment and delivery of related goods or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between the User and such third party. The User agrees that TA shall not be responsible or liable for any loss, damage or other matters of any sort incurred as the result of any such dealings.

16. Amendments

16.1 TA may, in its absolute discretion, at any time change the terms and conditions set out in this Agreement.

16.2 When TA make changes, TA will revise the "Last Updated" date at the top of the Agreement.

16.3 Any changes will be effective immediately upon posting on the TA Asset Hub.

16.4 The User’s continued use of the TA Asset Hub following the posting of changes will constitute the User’s acceptance of such changes.

17. Termination

17.1 If the User breaches a clause contained in this Agreement, TA may terminate this Agreement immediately.

17.2 Upon termination of this Agreement:

(a) all licence rights granted to the User will immediately cease;

(b) the User must return to TA all copies of TA Assets in its possession; and

(c) the User must delete or destroy all copies of TA Assets held by the User in electronic form, unless otherwise agreed by TA.

18. Clauses to survive termination

18.1 All of the following clauses will survive termination of this Agreement:

(a) clause 4 - Limitation’s on Grant of Licence;

(b) clause 5 – User’s Registration Data and Account Security;

(d) clause 7 – User’s Warranty;

(e) clause 9 – Use of Specific TA Assets;

(f) clause 10 – Electronic Storage;

(g) clause 11 – Intellectual Property;

(h) clause 12 – Indemnity;

(i) clause 13 – Disclaimer;

(j) clause 14 – Exclusion of Liability;

(k) clause 15 - Links; and

(l) clause 16 – Amendments.

19. Notices

19.1 All notices, approvals, consents, return of material or other communications required or permitted to be given under this Agreement, unless required otherwise, must be delivered by prepaid postage or certified mail, by hand or electronic mail to the TA contact person:

To: Global Manager, Studio & Design

Tourism Australia

Level 28

180 George Street

Sydney NSW 2000

AUSTRALIA

assethub@tourism.australia.com

19.2 For the purposes of clause 19.1 a notice is deemed given:

(a) 5 days after deposit in the mail with postage prepaid or certified;

(b) when delivered by hand; or

(c) if sent by electronic mail, when that electronic mail is received into TA’s electronic communication system, as evidenced by computer records of TA.

20. Assignment

20.1 A party shall not assign or otherwise deal with this Agreement or any right under this Agreement without the prior written consent of the other party.

21. Severability

21.1 If a court determines that a word, phrase, sentence, paragraph or provision in this arrangement is unenforceable, illegal or void then it shall be severed and the other provisions of this arrangement shall remain operative.

22. Jurisdiction and Governing law

This Agreement is governed by, and constructed in accordance with the Laws of New South Wales, Australia. The parties submit to the exclusive jurisdiction of the courts of New South Wales, Australia.

24. Further Acts

24.1 Each party will promptly do and perform all acts and execute and deliver all documents (in a form and context reasonably satisfactory to that party) required by law or reasonably requested by the other party to give effect to this Agreement.

25. Entire Agreement

25.1 This Agreement constitutes the entire Agreement between the Parties relating to the subject matter hereof, and supersedes any previous agreements or understandings.